Disconfirmation Bias is my space to challenge the status quo in decision-making, value realization, data analysis, and customer experience. If you’re a skeptic, I think you’ll like it.

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I publish ~one essay per month. Subscription is free. Unsubscribe at any time, no hard feelings. If you like what you see, please share with a friend.

And if you want to call BS, I welcome it. Just bring your A-game.

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Challenging widely held beliefs about decision making, value realization, and more